The Case Of The American Retailing Company, Supervalu,...

In the case of the American retailing company, SuperValu, management information systems (MIS) plays an essential role in a company s organizational structure. By implementing MIS software tools such as Yammer, which was brought upon by SuperValu CEO Craig Herkert, the firm is looking into growing further in a more efficient and effective manner to not only please shareholders but also to allow the firm to act more unilaterally. In order to fully understand and improve the MIS environment for SuperValu, a SWOT analysis must be conducted. By analyzing the firm s Strengths, Weaknesses, Opportunities and Threats, a vivid snapshot can be taken of what has been done in order to improve the inefficiencies of the firm and to continue to mold SuperValu into a legitimate competitor alongside conglomerates such as WalMart and Target. By performing this SWOT analysis of the firm, an evaluation and level of correlation of SuperValu’s market share and profits will be conducted to see which direction the firm should follow not only in terms of information systems but as a company. Internal Analysis The following paragraph will discuss and analyse the first part of the SWOT analysis, which is the strengths of the management information systems in which Supervalu operates. When looking at SuperValu’s information technology programs such as Yammer, SuperValu displays several strengths. SuperValu took a significant first step in the right direction by hiring an innovative CEO, Craig